AI Insights · Timothy · January 2025
Top Beauty Retail Apps on Android in Hungary: Q4 2024
An overview of the top beauty retail apps on Android in Hungary during Q4 2024, highlighting trends in downloads and active users.
In the fourth quarter of 2024, the performance of the top beauty retail applications on the Android platform in Hungary showcased varied trends in downloads and active users, according to Sensor Tower.
Mein dm exhibited a steady pattern in weekly downloads, starting at 8.6K and showing fluctuations throughout the quarter, peaking at 7.6K in mid-December. The weekly active users for this app saw a noticeable increase from 254K at the beginning to a peak of 367K before closing the quarter at 281K.
Notino: perfumes and cosmetics experienced a gradual rise in weekly downloads, reaching 5.5K in early December. The active user base also grew, starting at 45K and peaking at 62K mid-December, before tapering slightly towards the end of the quarter.
Douglas Parfüméria had a significant spike in downloads in early November, with numbers jumping from 588 to over 3K. However, active user data was not available for this period.
Marionnaud Magyarország showed a notable drop in downloads, starting at 818 and declining to just 21 by the end of December. Active user data was also unavailable for this app.
Lush Fresh Handmade Cosmetics remained relatively stable in downloads, with a dramatic increase in the week of December 23, reaching 2.6K. The active user count mirrored this trend, rising sharply to 1.7K in the same period.
These insights provide a glimpse into the app performance in Hungary's beauty retail sector, with more detailed analytics available through Sensor Tower.